The data pointed at one tension: cyclists are distracted exactly where they need awareness, and the tools meant to help either ignore safety or pile on more to read. Four questions framed the design, each tied back to a finding.

turned each finding into a question to design against →
Safety context how might we…

increase rear awareness without increasing rider anxiety?

From ~75% of car–cyclist crashes being the driver's fault. The rider needs to know, not to panic.
Attention & focus how might we…

reduce phone dependence while keeping navigation confidence?

From phone use peaking at 15% in protected lanes, where riders feel safe and stop watching.
Urban infrastructure how might we…

warn riders before infrastructure turns dangerous, not during the danger?

From Berlin lanes that switch from protected to mixed traffic with no warning.
Cognitive load how might we…

make ride information readable in under a second?

From the fact that a glance off the road is itself the risk the product is trying to remove.