Four principles guided the redesign. Each one a direct response to something I saw in the research.

Principle 01
Clarity over complexity
Every section does one thing. Primary content lives in the side nav; secondary features are one tap away in a More menu. No hunting.
Movies, food, flight map and seat info in the side nav
Audio, documentaries, games, magazine and world clock in the More menu
Search in every section, to skip browsing
Principle 02
Design for fatigue
Passengers are tired and tapping a screen at arm’s length. Every interaction leans on icons, big tap targets, and as little reading as possible.
Icon-led side nav, readable at a glance without labels
Food ordering down to one action — send to seat 3A
Flight arc shows progress visually, no reading needed
Principle 03
Hierarchy through type and space
One dominant color, no competing accents. Hierarchy comes from type scale, spacing and opacity. Keeping every screen calm and readable.
#001B71 across every screen
Opacity separates primary, secondary and tertiary content
One typeface — weight and size carry the hierarchy
Principle 04
Iceland as context
You’re flying to or through one of the most distinct places on earth. Iceland shows up as real content, not decoration.
Food menu built on Icelandic ingredients and Nordic descriptions
Magazine section surfaces Icelandic editorial
Icelandic music, film and documentaries given their own space